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Download link: ==> Strategic Marketing for Non-profit Organizations by Kotler, Philip pdf <==
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"Strategic Marketing for Non-profit Organizations" by Philip Kotler is a comprehensive guide that outlines the principles and strategies that non-profit organizations can use to effectively reach their target audience, attract donors, and achieve their mission. Kotler, a renowned marketing expert, provides insights into how non-profits can apply traditional marketing techniques to create awareness, build relationships, and increase support for their cause. The book covers a range of topics including market segmentation, branding, positioning, fundraising, and social media marketing. It emphasizes the importance of understanding the unique needs and motivations of donors and stakeholders, and tailoring marketing efforts to appeal to their interests. By providing practical advice and real-world examples, Kotler's book equips non-profit organizations with the tools and knowledge they need to develop successful marketing strategies that will help them achieve their goals and make a meaningful impact in the communities they serve.

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