Download link: ==> Small Business Management by Longenecker, Justin G. (Justin G. Longenecker) pdf <==
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Small Business Management by Longenecker, Justin G. is a comprehensive textbook that covers all aspects of managing a small business. It provides a practical guide for entrepreneurs and small business owners on how to start, operate, grow, and eventually exit a business successfully. The book covers topics such as creating a business plan, securing financing, marketing and sales strategies, human resource management, financial management, and legal issues. It also discusses the importance of understanding the market, competition, and industry trends to make informed business decisions. The book emphasizes the importance of leadership, innovation, and strategic planning in running a successful small business. With real-world examples, case studies, and practical tips, Small Business Management by Longenecker, Justin G. is a valuable resource for anyone looking to start or improve their small business.
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