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Marketing: The Core with ConnectPlus Access Card by Roger Kerin pdf – Marketing: The Core with Conne

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Download link: ==> Marketing: The Core with ConnectPlus Access Card by Roger Kerin pdf <==
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Marketing: The Core with ConnectPlus Access Card by Roger Kerin is a comprehensive textbook that provides students with a thorough understanding of the core concepts and principles of marketing. The book covers a wide range of topics, including the marketing environment, consumer behavior, market segmentation, targeting, and positioning, product development and management, pricing strategies, distribution channels, promotional strategies, and marketing research. The ConnectPlus Access Card included with the textbook provides students with access to a variety of online resources, including interactive learning activities, quizzes, and study tools, to help reinforce key concepts and enhance their understanding of marketing principles. By combining theoretical concepts with practical applications and real-world examples, Marketing: The Core offers students a solid foundation in marketing theory and practice, making it an essential resource for anyone studying marketing or pursuing a career in the field.

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