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Marketing: Real People, Real Choices (7th Edition) by Michael R. Solomon pdf – Marketing: Real Peopl

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Download link: ==> Marketing: Real People, Real Choices (7th Edition) by Michael R. Solomon pdf <==
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Marketing: Real People, Real Choices (7th Edition) by Michael R. Solomon is a comprehensive and engaging textbook that explores the dynamic and ever-evolving field of marketing. Through real-world examples and case studies, Solomon examines how marketing strategies are developed and implemented to connect with consumers and create value for both the company and the customer. The book emphasizes the importance of understanding consumer behavior and preferences in order to effectively target and engage with different market segments. Solomon also delves into the role of technology and social media in shaping modern marketing practices, highlighting the ways in which companies can leverage digital platforms to reach and influence consumers. By focusing on the human element of marketing and the choices that individuals make in the marketplace, this textbook provides students with a practical and insightful perspective on the key principles and strategies that drive successful marketing campaigns. Overall, Marketing: Real People, Real Choices is a valuable resource for students and professionals looking to deepen their understanding of marketing theory and practice in today's competitive business environment.

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