Download link: ==> International Marketing and Export Management (7th Edition) by Gerald Albaum pdf <==
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International Marketing and Export Management (7th Edition) by Gerald Albaum is a comprehensive and up-to-date textbook that covers all aspects of international marketing and export management. The book provides a thorough overview of the key concepts and theories in the field, as well as practical guidance on how to apply these principles in real-world situations. It covers topics such as market research, international market entry strategies, international pricing, distribution channels, and promotional strategies. The book also includes case studies and examples from a wide range of industries and countries, helping students understand how these concepts are applied in practice. Overall, International Marketing and Export Management is an essential resource for students, academics, and practitioners looking to expand their knowledge and skills in the field of international marketing and export management.
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