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International Management: Culture, Strategy, and Behavior by Fred Luthans pdf – International Manage

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Download link: ==> International Management: Culture, Strategy, and Behavior by Fred Luthans pdf <==
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International Management: Culture, Strategy, and Behavior by Fred Luthans is a comprehensive textbook that delves into the intricacies of managing in a global environment. The book explores the impact of culture on management practices, emphasizing the importance of understanding cultural differences when conducting business across borders. It also discusses various strategies for managing international operations, including entry modes, alliances, and global marketing. Additionally, the book addresses the behavior of individuals and groups in an international context, highlighting the challenges and opportunities that arise when working with diverse teams. Overall, International Management provides a thorough analysis of the key factors that influence success in the global marketplace, making it an essential resource for students and practitioners alike.

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