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Contemporary Direct and Interactive Marketing (2nd Edition) by Lisa Spiller pdf – Contemporary Direc

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Download link: ==> Contemporary Direct and Interactive Marketing (2nd Edition) by Lisa Spiller pdf <==
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Contemporary Direct and Interactive Marketing (2nd Edition) by Lisa Spiller is a comprehensive and up-to-date resource that covers the latest trends and strategies in direct and interactive marketing. The book explores the fundamental concepts of direct marketing, including database marketing, customer relationship management, and integrated marketing communications. It also delves into the world of interactive marketing, discussing topics such as social media marketing, mobile marketing, and online advertising. Through real-world examples and case studies, Spiller demonstrates how companies can effectively leverage direct and interactive marketing techniques to engage customers, build relationships, and drive sales. The second edition of the book includes new chapters on emerging trends in the industry, such as artificial intelligence, big data analytics, and omnichannel marketing. Overall, Contemporary Direct and Interactive Marketing is a valuable resource for students, professionals, and anyone looking to stay ahead in the ever-evolving world of marketing.

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