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Consumer Behavior: Buying, Having, and Being (11th Edition) by Michael R. Solomon pdf – Consumer Beh

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Download link: ==> Consumer Behavior: Buying, Having, and Being (11th Edition) by Michael R. Solomon pdf <==
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Consumer Behavior: Buying, Having, and Being by Michael R. Solomon is a comprehensive textbook that explores the various aspects of consumer behavior in today's marketplace. The 11th edition delves into the psychological, social, and cultural factors that influence how consumers make purchasing decisions, how they derive satisfaction from their purchases, and how their possessions contribute to their identity and self-concept. Solomon examines the role of technology, social media, and globalization in shaping consumer behavior, as well as the impact of marketing strategies and advertising on consumer preferences and attitudes. With a focus on understanding consumers as individuals, the book provides valuable insights for marketers, advertisers, and businesses looking to better connect with their target audience. Through real-world examples, case studies, and practical applications, Consumer Behavior offers a comprehensive overview of the principles and theories that drive consumer behavior in today's dynamic marketplace.

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