Download link: ==> Beyond Design: The Synergy of Apparel Product Development by Myrna B. Garner pdf <==
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Beyond Design: The Synergy of Apparel Product Development by Myrna B. Garner is a comprehensive guide that explores the intricate process of creating apparel products in the fashion industry. The book delves into various aspects of product development, from concept and design to production and marketing. Garner emphasizes the importance of collaboration and synergy among different stakeholders in the product development process, including designers, merchandisers, manufacturers, and marketers. By highlighting the interconnected nature of these roles, the book showcases how effective communication and teamwork can lead to successful product launches. Additionally, Beyond Design addresses key topics such as trend forecasting, sourcing materials, costing, and quality control, providing readers with a well-rounded understanding of the apparel industry. With practical insights and real-world examples, Garner offers valuable advice for aspiring fashion professionals looking to navigate the complexities of apparel product development. Overall, Beyond Design serves as a valuable resource for anyone interested in gaining a deeper insight into the dynamic and competitive world of fashion.
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